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Maximizing the Impact of Your Voice of the Customer Program: A Comprehensive Guide



Maximizing the Impact of Your Voice of the Customer Program: A Comprehensive Guide

With 89% of marketers reporting their companies expect to compete mainly on CX, a well-executed Voice of the Customer program can boost your marketing ROI. But what does that look like? Companies that listen attentively and respond earnestly can unlock long-term customer satisfaction, loyalty, and referral business. Here are five best practices to build a powerful VoC program: 

Create a Guide

A voice of the customer program streamlines feedback and helps prevent important cues from slipping through the cracks. It also ensures that impacted teams know what to do with the insights they’ve been tasked with taking action on. To get the most value from your VoC program, ensure it covers all touchpoints in your customers’ journeys. It includes omni-channel surveys and in-person interviews. In addition, it’s essential to leverage a platform that offers survey templates for each of your unique customer segments and can deliver these in any channel.

Additionally, be sure the Voice of the Customer program you select provides your marketing and sales teams with data they can use to create innovative, targeted campaigns that deliver great CX across every touchpoint of the customer journey. For example, if your website has poor loading times or navigation buttons are too small to click on mobile devices, this could be an opportunity to improve user experience. You can even use customer feedback from your ecommerce site or brick-and-mortar locations as an input for your digital CX roadmaps.

Establish a Strategic Roadmap

While many software tools help with this, some of the best Voice of the Customer programs use “mapping” to create a strategic roadmap. A roadmap is a high-level plan defining an overarching strategic objective and capturing the significant steps planned for achieving it. Entrepreneurs and product managers must treat a backlog or project management tracker as the roadmap. It needs to capture the critical element of a strategic roadmap: themes. When you boil your strategic objectives down to a few key themes, it’s easier to socialize them amongst stakeholders and gain buy-in. For example, suppose your customer feedback tells you that most inbound calls to your call center come from unhappy customers because of a new pricing strategy. In that case, you can then use speech analytics to identify the specific themes driving that sentiment and take action accordingly.

Themes should be distributed to all departments across the organization, including your customer support team and other internal groups interacting directly with customers (like the engineering and product development teams). It ensures a cross-functional perspective on the results and recommendations. Keeping these results and recommendations locked away in a single department will only weaken the impact of your program.

Capture Feedback

Capturing feedback can be a daunting task. However, using a structured approach can streamline the process. The secret is to pose thought-provoking questions that encourage participation and guarantee that the answers are pertinent to your company. For example, if customers report experiencing two separate issues, capturing these as individual entries in your database (or other analytics tool) is essential. Using specific codes can help you distinguish between these comments. Unstructured data should be analyzed regularly to validate that the information you receive is aligned with customer perspectives. Examples include CRM notes by your customer success and professional services teams, call transcripts, and other customer interaction data.

Analyzing insights and creating an action plan should be the next step in your Voice of the Customer program. It includes identifying trends in customer sentiment, including identifying detractors and passives, and taking steps to improve product or service consistency. A key piece to this is ensuring that positive feedback is addressed and responded to as quickly as possible. The more extended customers feel their Voice has yet to be heard, the more likely they become passive or detractors.

Analyze Insights

Once you’ve gathered and analyzed your VoC data, it’s time to put that feedback to work. A VoC analytics program systematically examines customer sentiment and uses it to guide business decisions. Technological advances have drastically streamlined the process of gathering and analyzing customer feedback. For instance, software tools enable field teams to quickly identify and prioritize critical insights from survey responses and outreach emails. In addition, their automated CTAs and Playbooks streamline internal processes by allowing team members to create and send surveys directly from the CRM they already use to close the loop on customer needs. Text-based responses are also easy to analyze with the help of technology that can extract tone and intent from customer comments. With this advanced data, businesses can identify and act on customer sentiment to create a more robust customer experience.

Take Action

It’s no secret that it costs five times more to attract a new customer than to retain one. Implementing Voice of the Customer best practices is integral to an organization’s strategy. Effective VoC programs collect feedback from multiple channels like service calls, online surveys, the company website, and more. The best practice is to target these surveys at the right time, such as immediately after a customer interaction. It ensures the feedback is fresh, giving you the most valuable data possible. Similarly, in-person interviews are often used to get an empathetic understanding of a customer’s experience and feelings.

Once the data is analyzed, it’s time to take action. It can be anything from making product improvements to adjusting the price point of a service. By incorporating the results of your VoC program into an organization’s overall business strategy, you can deliver on your brand’s promises to customers. It will increase brand loyalty and create lasting value for your business. Ultimately, that’s the most important thing you can do for your customers.

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Enhancing Customer Satisfaction with 3PL Solutions All You Need to Know



Enhancing Customer Satisfaction with 3PL Solutions All You Need to Know

As a business owner, you need to keep your customers satisfied to reduce the churn rate. You can adopt numerous practices to keep them around for a long time. One of the best things you can do in this regard is 3PL solutions. Hiring 3rd party logistic providers to handle different business operations with perfection.

3PL solutions can help provide the best customer experience and keep your clients engaged. It also boosts customer loyalty, especially in the long run. Today, we will explore how 3PL solutions enhance customer satisfaction.

How 3PL Solutions Enhance Customer Satisfaction?

The following are the primary ways by which 3PL solutions can help win the trust of your employees. Let’s delve into the details of these methods without further ado.

Prompt and Accurate Order Fulfillment

The most important thing you can do to keep your customers satisfied is to deliver them what they want. When you opt for 3PL solutions, you have a team of experts to handle the order fulfillment process. From picking to delivering products, they will take care of every step involved in the order fulfillment process.

As a result, the chances of errors will be almost zero. Moreover, they adopt advanced technologies to deliver orders to your customers. All these things lead to prompt and accurate delivery of products, letting you win the trust of your customers.

Better Inventory Management

You cannot grow your business successfully without managing your warehouse. Efficient warehousing provides insights into the available stock and other useful data. Based on this information, you will receive only those orders that can be fulfilled by the available stocks.

3PL providers help in inventory management. They know advanced approaches to do this tricky task. Whether you have a small storage unit or an expanded warehouse, they will manage it efficiently. They provide you with updated information about different products present in your warehouse. Based on this information, you will receive orders that can be fulfilled immediately. As a result, it avoids delays and keeps your customers happy.

Versatile Shipping Options

Many businesses have to struggle a lot when it comes to the transportation of products. They have to take care of different things throughout the transportation process. The most significant challenge in this regard is the availability of resources. Sometimes, they may fail to find a suitable vehicle to transport your products.

When you have 3PL providers to assist you, transportation will not be a significant issue for you. They have versatile and multiple shipping options to help you in this regard. They engage multiple shipping partners to deal with unavailability issues. As a result, there will be no delays in shipping and delivering products, leading to satisfied customers.

Real-Time Order Tracking

When customers order products online, they always want to stay informed about the status of their order. You have to provide information about where their order has been reached and when it is expected to be delivered. To do so, you need to track orders.

3PL providers use advanced methods for real-time order tracking. They also share tracking numbers with your customers, so they can check the status of their order whenever they want. This real-time tracking allows them to answer any question of the customers regarding their order.

Flexibility and Versatility

You need to be versatile to satisfy your customers and reduce the churn rate. This flexibility allows you to fulfill the changing demands of your customers. Apart from that, it also helps in navigating the fluctuations in market trends. 3PL providers play a crucial role in making your business more versatile and flexible. As a result, you will be able to meet your customers’ demands more efficiently.

Specialized Solutions

3PL provides some specialized solutions as well to help you stay ahead of your market competitors and win the trust of your customers. They offer advanced solutions to meet the specific requirements of your customers to retain them. Apart from that, they offer personalized and customized experiences to all your clients, ensuring they won’t churn in upcoming days

Opting for 3PL solutions can be a game-changing decision for your business. It helps you win the trust of your customers and keep them engaged, especially in the long run. Above all, it gives you an edge over your competitors as well.

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Unveiling the Timeless Elegance of Japanese Katana: A Guide to Finding the Perfect Blade



Unveiling the Timeless Elegance of Japanese Katana: A Guide to Finding the Perfect Blade

In the world of weaponry, few objects hold the same mystique and allure as the Japanese katana. Revered for its exquisite craftsmanship, historical significance, and unparalleled cutting prowess, the katana transcends its status as a mere sword to become a symbol of Japanese culture and martial tradition. Whether you’re a seasoned collector or a novice enthusiast, delving into the realm of Japanese katana is a journey marked by fascination and discovery.

Understanding the Legacy of the Japanese Katana

For centuries, the katana has stood as a testament to the ingenuity and skill of Japanese swordsmiths. Crafted through a meticulous process that combines metallurgy, artistry, and spiritual devotion, each katana embodies the soul of its creator. Renowned for its distinctive curved blade, razor-sharp edge, and graceful design, the katana has earned a reputation as one of the finest cutting weapons ever devised.

Exploring the Market: Finding Katana for Sale

In today’s market, the demand for authentic Japanese katana continues to thrive, attracting collectors, martial artists, and history enthusiasts alike. When searching for katana for sale, it’s essential to prioritize quality, authenticity, and reliability. Platforms like TrueKatana offer a diverse selection of handcrafted katana, ranging from traditional designs to modern interpretations.

Factors to Consider When Purchasing a Katana

  • Authenticity: A genuine Japanese katana is more than just a weapon; it’s a piece of living history. Look for swords forged by skilled artisans using traditional methods and materials. Authenticity certificates and provenance can help verify the origins of the blade.
  • Craftsmanship: Pay close attention to the craftsmanship and attention to detail exhibited in the sword’s construction. From the hamon (temper line) along the blade to the tsuka (handle) wrapping, every aspect should reflect the skill and precision of the swordsmith.
  • Materials: The quality of materials used in crafting the katana significantly impacts its performance and durability. High-carbon steel, such as tamahagane, is traditionally favored for its superior strength and flexibility.
  • Balance and Handling: A well-balanced katana should feel comfortable and responsive in your hand. Consider factors such as weight distribution, blade curvature, and overall ergonomics when evaluating a sword’s handling characteristics.
  • Reputation of the Seller: Choose a reputable seller with a track record of selling authentic, high-quality katana. Read customer reviews, seek recommendations from fellow enthusiasts, and inquire about the seller’s sourcing and authentication processes.

The TrueKatana Experience

As one of the leading online destinations for Japanese swords, TrueKatana offers a curated selection of katana crafted by master swordsmiths. Each sword undergoes rigorous quality control measures to ensure authenticity and performance. With a user-friendly interface and dedicated customer support, TrueKatana provides a seamless shopping experience for enthusiasts worldwide.

Preserving the Legacy

Owning a Japanese katana is not merely about possessing a beautiful weapon; it’s about honoring a legacy centuries in the making. Whether displayed as a work of art or wielded in the practice of martial arts, the katana serves as a tangible link to Japan’s rich cultural heritage. By investing in authentic katana and supporting reputable sellers like TrueKatana, enthusiasts contribute to the preservation and appreciation of this timeless icon.

In Conclusion

The allure of the Japanese katana transcends boundaries of time and culture, captivating enthusiasts with its beauty, history, and craftsmanship. Whether you’re drawn to its historical significance or enamored by its cutting prowess, the katana remains a symbol of excellence and mastery. With careful research, discerning taste, and the guidance of trusted sellers like TrueKatana, embarking on your journey to find the perfect katana is an adventure filled with discovery and appreciation.

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Finding Your Match: Selecting the Perfect Financing Company




Finding Your Match: Selecting the Perfect Financing Company

Selecting the right financing company is crucial for success. Whether you’re a small startup or a well-established corporation, finding a reputable financing partner like unrivalled finance can make all the difference. With so many options available, navigating the landscape of financing companies can be overwhelming. However, following some key guidelines can streamline the process and help you find your perfect match.

Understanding Your Needs

Take some time to evaluate your financial situation, including your current assets, liabilities, and projected cash flow. Determine how much capital you require and what specific purposes you’ll be using it for. This will help you narrow down your options and focus on financing companies that offer the services and products that best suit your needs.

Researching Your Options

Once you clearly understand your needs, it’s time to start researching your options. Look for those firms that specialise in your industry or niche, as they will likely have a better understanding of your unique needs and challenges. Utilise online resources, such as industry forums, review websites, and social media platforms, to gather information and insights from other businesses that have worked with these agencies. Additionally, consider reaching out to colleagues or mentors for recommendations and advice.

Comparing Terms and Rates

When evaluating financing companies, comparing their terms and rates carefully is essential. Look beyond the interest rate and consider other factors such as repayment terms, fees, and penalties. Be sure to read the fine print and ask questions about any terms or conditions that you don’t understand. Additionally, consider the overall cost of borrowing, including any hidden fees or charges, to ensure that you’re getting the best deal possible.

Assessing Reputation and Reliability

A financing company’s reputation and reliability are crucial factors to consider when making your decision. Look for firms with a proven track record of success and positive reviews from other clients. Additionally, consider factors such as customer service, responsiveness, and transparency. A reputable firm will be transparent about its terms and processes and readily available to answer any questions or address any concerns you may have.

Evaluating Customer Service

Customer service is another important consideration when selecting a financing company. Look for a company that values its clients and is committed to providing excellent customer service. Pay attention to how responsive and helpful the company’s representatives are during the initial inquiry process. Additionally, consider factors such as accessibility, communication channels, and support services. A firm that prioritises customer service will make the borrowing process smoother and more enjoyable for you.

Considering Flexibility and Customisation

Every business is unique, and your monetary needs may evolve. Therefore, it’s essential to choose a financing company that offers flexibility and customisation options. Look for agencies willing to tailor their products and services to meet your specific needs and goals. Additionally, consider factors such as repayment flexibility, loan terms, and the ability to adjust your financing arrangement as your business grows and changes.

Seeking Transparency and Accountability

Transparency and accountability are non-negotiable when it comes to selecting a financing company. Look for an agency that is transparent about its terms, processes, and fees and willing to provide clear and concise information throughout the borrowing process. Additionally, seek out a company that holds itself accountable for its actions and is committed to providing a positive borrowing experience for its clients.


In conclusion, selecting a financing company like unrivalled finance is a critical decision that can have a significant impact on your business’s success. By understanding your needs, researching your options, and carefully evaluating terms, rates, reputation, customer service, flexibility, transparency, and accountability, you can find a financing partner that aligns with your goals and helps you achieve your financial objectives. With the right agency by your side, you can take your business to new heights of success.

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