Search engine optimisation (SEO) is one of the most effective strategies for getting your website found online. However, SEO is not a set-it-and-forget-it tactic. It requires ongoing work every month to maintain and improve your rankings and organic traffic.
Implementing a few key tasks each month can make a big difference in your site’s visibility and performance. Here are the most important monthly SEO jobs you should be doing for your Melbourne website design.
Keyword Research
The foundation of any good seo services in Melbourne is knowing what keywords you should be targeting. Your keywords need to align closely with the content on your website and the search terms your potential customers are using.
Set aside some time each month to delve into your Google Analytics data, Google Search Console reports, and use keyword research tools like Google Keyword Planner or SEMrush. Identify 2-3 relevant keyword opportunities and gaps to guide your content production and optimisation efforts.
On-page Optimisation
With your target keywords in mind, take steps to optimise those pages on your website to rank for those terms. Ensure keywords appear appropriately in titles, headers, content, image alt text, meta descriptions, and schema markup. Improve the overall content quality, length, structure, etc.
Pick a couple key website pages or blog posts each month to polish, whether it’s editing and enhancing existing pages or creating completely new optimised content.
Link Building Outreach
There are entire strategies centered solely around link building because links remain a vital ranking signal. Use tools like Ahrefs or Majestic to identify relevant websites to pitch guest posts, blogger outreach, directory listings, and other link opportunities.
Set up a spreadsheet to track your link building outreach and monitor new links earned each month. Aim to secure at least 2-3 high-quality backlinks monthly from trusted Melbourne website designs.
Site Speed Optimisation
The significance of page speed as a ranking factor has increased. Use tools like Google PageSpeed Insights and Pingdom to analyse your site and identify areas for improvement. Eliminating render-blocking JavaScript, enabling compression, optimising images, and upgrading your servers are all tactics that can enhance site speed. Set measurable goals for improvements in page load times each month.
Crawl Errors Diagnostics
Technical errors on a site can negatively impact crawlers and cause indexation issues. Check your Google Search Console crawl report regularly. Rectify errors like 404s or redirect chains where instructions return multiple URLs or chains over five hops. This helps ensure search engines see your site architecture accurately. Target a couple fixes in this category monthly.
Track Your Rankings & Traffic
Consistently monitoring your search rankings and organic traffic each month from tools like SEMrush, Ahrefs, and Google Analytics provides key insights into how your efforts are paying off. It helps you double down on what’s working and course correct tactics that seem ineffective. Aim to grow your overall organic search visibility, clicks, and conversions month over month.
Tracking these key metrics will guide your SEO roadmap.
Webmaster Guidelines Review
Google and other search engines constantly refine their algorithms and data signals used for rankings. Review any algorithm updates, rater guideline changes, search quality evaluator handbook revisions, etc. Take help from professional seo services in Melbourne to identify ways you may need to adjust on-page elements and off-page building tactics to align with the latest best practices.
Competitor Benchmarking
It always helps to know what the competition is up to, especially their search visibility and growth trends. Use tools like SEMrush or Ahrefs to monitor the keywords, links, organic traffic, and content strategies for a handful of competitors. This reveals opportunities you may be missing and gives you benchmarks to aim for and beat. Set 1-2 ideas in motion each month sparked from competitive intelligence analysis.
Local SEO Optimisation
If you have a business location or serve a particular geographic region, it’s important to focus on local SEO in addition to more broad organic search optimisation. This includes optimising your Google My Business listing with complete information, photos, attributes, etc. It also means encouraging customer reviews, creating location pages/landing pages on your website optimised for local keywords including city and neighborhood names, and building local links from directory listings, other local businesses’ websites, and neighborhood associations. Set a monthly goal around one local SEO tactic.
Social Media Optimisation
With the rising importance of social signals, ensure you optimise website content for social media discovery and engagement. This includes integrating share buttons for every page, interlinking your social media profiles and website, optimising meta data and images for social media crawlers, and leveraging hashtags and handles strategically within your content. Promote your new blog posts and website content across your social channels consistently each month while monitoring which content resonates best on social platforms through likes, shares, clicks, etc. Allow social insights to inform your editorial seo services in Melbourne.
What key monthly SEO tasks do you prioritise? What tactics have you found most effective for increasing search visibility and traffic? Share your thoughts and experiences in the comments!
