It’s more than likely you’ve heard and seen the term SEO numerous times. As a business owner, why is SEO important for you to understand? SEO stands for search engine optimization — it’s a collection of digital techniques and processes that make a website more visible and more discoverable on a search engine. SEO basically helps boost your website ranking and increases your organic traffic. Let’s get started on some SEO basics.
Why Is SEO So Important?
Every single moment of every single day, someone, somewhere is searching for something on the internet. The dominant search engine that’s the go-to for the majority of global internet users is Google, which holds an impressive 91.54% of the search engine market. SEO is important, because if you approach it in the right way and use smart, up-to-date SEO techniques, you will slide up the rankings on search engines and get more traffic to your website.
What Have Keywords Got to Do with SEO?
When people type words or phrases into a search engine browser, those words usually have what’s called commercial intent. They are ready to buy something, or they are searching for information about something in particular, or trying to find a product or service nearby. A consumer with commercial intent is someone who is motivated to act, and this is a viable audience that you want to capture. That’s why incorporating keywords that people might search for into your content, is such a crucial aspect of SEO. An agency can help get you started with competitor analysis and a keyword audit.
READ MORE
Can I Perform SEO Myself or Do I Need Help?
A fully-fledged SEO strategy that delivers profits well into the future can take time, energy and know-how. A specialist can help you with some of the trickier aspects such as a comprehensive SEO audit or detailed analytics. That said, there are certainly steps you can take as an online business owner to begin implementing SEO strategies.
- Take some time to get up to speed on SEO best practices and also Webmaster Guidelines for the world’s biggest search engine (at least), Google.
- Use free tools to perform analytics or basic audits on your website, and do some keyword research.
- Next, make your content SEO-rich. Begin to weave targeted keywords into your content, create internal links between the pages of your site to improve the user experience and enhance the flow for Google crawlers too.
- Consider reaching out to other websites, stakeholders and influencers to get some backlinks in their content that connect back to your site. All these steps will help elevate you in search engine results and drive more traffic.
- Need a specialist to help you with your SEO? An experienced agency with a team of digital specialists and content creators will be able to scale your business with a bespoke and targeted SEO strategy. Get in Touch with Perfect Link Building
1040 1st Ave, New York, NY 1002
Email: us.info@perfectlinkbuilding.com
Phone: +1 (315) 400-6890
We’re Looking Forward to Hearing from You!
